The New Year
The holidays are behind us and the prospect of a New Year lies ahead. It is time to revitalize, reenergize and renew. What better way to do so than with a new palette of colors to design and coordinate with? The Color Marketing Group (CMG) association predicts that blue will dominate the color movement for a number of years, stating that the number of blues represented in all of their regional color forecasts is a key indicator of its importance.
For 2013 specifically, CMG has named “Re-Blued” as the Color of the Year. What is driving the rise of blue? Blue is a stable, comfortable, and well-liked color that is always present in a color palette. Global environmental issues regarding water and the political atmosphere are driving factors in the movement, playing off the desire to preserve the world’s greatest natural resource and restart our economy – representative of making a clean start. The availability of pure water will be an ongoing challenge to us all, and yet water is also calming, serene, ethereal, fun, cleansing and nurturing. It sustains life. The importance of water will be influential on color palettes and products for years to come. Blue colors have also become aligned with technology, an ever-growing, influential industry filled with opportunity and endless possibilities.
The color "Re-Blued" is a mid-range blue reminiscent of clear skies and warm seas, moving us away from denim and indigo influences and playing on several key lifestyle trends – REcycling, REnew, REmember, REwind, REcalibrate, REward and is REliable. Its reliable nature comes from its ability to bridge generations, products and finishes. Blue is like an old friend and still remains a number one color in so many applications. But while previous blue tones have left more of a historical/traditional impression, people now crave warmer, more aqueous blues with a touch of green – hues that are as energizing as they are soothing.
American Olean product manager Robbie Farina states that it's important to recognize that blue will dominate wall coverings, accents and accessories, having a considerable impact on tile designs and coordinating color combinations. Re-Blued is a versatile color that can be updated to contemporary status with vibrant tones, or nestled into a heritage feel with those more historic or traditional. Complementary colors can range from warms grays to neutral creamy whites and beige tones – the possibilities are limitless.